Case-Study Spotlight 29 Casino I-10 Monument

Ad Art Marketing Team -

Interstate-10 Highway LED Monument Sign, Spotlight 29 Casino, Coachella, CA

Location

46-200 Harrison Place, Coachella, CA 92236

Completion Date

September 1, 2024

Electronic Display Technology

FS10 10mm Outdoor Surface Mount (SMD) LED Displays (including custom circular screens)

Electronic Display Features & Statistics

  • Dual faced LED rectangular screens (672 x 288 Pixels)
  • Dual faced LED circle screens (240 x 240 Pixels)
  • High contrast module mask design
  • 60 frames per second refresh rate
  • State-of-the-art content management system

Ad Art Electronics Shines with Spotlight 29 Casino's Interstate 10 Monument Sign

Ad Art Electronics, a veteran in the sign industry, recently surmounted a series of significant challenges to deliver a state-of-the-art monument sign for Spotlight 29 Casino. The project, which features multiple display faces including a custom circular LED screen, is a testament to the company's design, engineering, and project management prowess.

THE CHALLENGE:

The endeavor was complex from the outset. The sign's design called for several display faces, most notably a unique, custom-fabricated double faced circular LED screen that would serve as a focal point. A major hurdle was that the project site was an active construction zone; the foundational structure for the sign had not been built. The harsh desert environment presented another significant obstacle: extreme heat. The brilliant desert sun also posed a threat to the visibility of the LED screens, with the potential to wash out black and dark colors essential for high-contrast images. Compounding these technical challenges were a tight budget and an aggressive deadline. Finally, the advanced capabilities of the new signage demanded a more powerful and flexible content management system (CMS). The casino's existing CMS was too limited for the dynamic content and multiple screens of the new monument.

THE SOLUTION:

Ad Art's design and engineering teams rose to the occasion, meticulously planning the sign's construction and producing detailed documents to ensure a flawless execution of the intricate design. This required seamless coordination between Ad Art's design staff, the project's design-builder, the government of the Twenty-Nine Palms Band of Mission Indians (the casino's owner), and the resort's facilities staff. This collaborative effort was crucial in ensuring that the sign's infrastructure needs were met and that the installation process would be smooth and efficient once the site was ready. Ad Art's team embraced a "work harder, faster" philosophy, streamlining their processes and leveraging their extensive experience to meet the project's financial and time constraints without compromising on quality.

To guarantee the longevity and optimal performance of the LED screens, Ad Art engineered an economical yet effective ventilation system. Furthermore, they utilized durable, IP65-rated LED components designed to withstand the rigors of the desert climate, including high temperatures and dust. Ad Art addressed the bright sun challenge with a high-contrast LED solution, employing a patented module mask design that ensures vibrant and clear visuals even in direct sunlight. Ad Art, acting as a system integrator, facilitated the implementation of Onsign.tv CMS, which empowers Spotlight 29 Casino with the ability to manage their new digital canvas effectively, allowing for dynamic and engaging content to be displayed across all of the sign's screens.

Through meticulous planning, close collaboration, and innovative technological solutions, Ad Art Electronics successfully navigated a complex set of challenges to deliver a landmark monument sign that will undoubtedly capture the attention of visitors to Spotlight 29 Casino for years to come.

Ad Art crew install LED screens with patented mask design for Spotlight 29 Casino

Please visit our website for more information: electronics.adart.com

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