Case-Study Spotlight 29 Casino I-10 Pylon

Ad Art Marketing Team -

Interstate-10 Highway LED Pylon Sign, Spotlight 29 Casino, Coachella, CA

Location

46-200 Harrison Place, Coachella, CA 92236

Completion Date

June 12, 2023

Electronic Display Technology

FS10 10mm Outdoor Surface Mount (SMD) LED Displays, (SMD) LED Pixel/Puck Filled Channel Logos

Electronic Display Features & Statistics

  • Dual faced LED rectangular screens (840 x 456 Pixels)
  • 14 foot diameter LED pixel/puck filled logo display
  • Each LED pixel/puck is programmable up to 16 million colors to allow for color effects and animations
  • High contrast module mask design
  • 60 frames per second refresh rate
  • State-of-the-art content management system

Ad Art Electronics Conquers Complex Challenges with Spotlight 29 Casino Pylon Sign

Coachella, CA – A towering new pylon sign, featuring a dynamic blend of massive LED screens and intricately detailed LED puck-filled logos, now stands as a beacon for the Spotlight 29 Casino near the busy Interstate-10. This impressive feat of engineering and design was brought to life by Ad Art Electronics, who navigated a series of significant challenges to deliver a landmark sign for their client.

The project was a masterclass in overcoming adversity, from initial design complexities to the harsh realities of the desert environment. Here’s a look at the hurdles Ad Art Electronics cleared to successfully complete this ambitious undertaking.

THE CHALLENGES AND THEIR SOLUTIONS:

A Symphony of Light: Integrating Complex Design Elements

The core challenge lay in the sign's intricate design, which required the seamless integration of large, rectangular LED video screens with custom-fabricated channel logos filled with individually programmable LED "pucks." This created a visually stunning display capable of both full-motion video and intricate, dynamic logo animations. Achieving this required meticulous planning, detailed construction documents, and precise execution to ensure both elements worked in harmony. Ad Art's design and engineering teams worked in close collaboration to produce a structurally sound and visually cohesive final product.

Navigating a Multi-Stakeholder Environment on a Live Construction Site

Adding to the complexity, the pylon sign was erected while the Spotlight 29 Casino was undergoing a significant expansion. This meant Ad Art's design and installation crews had to coordinate their work with the project's design builder, the resort's facilities staff, and the government of the Twenty-Nine Palms Band of Mission Indians. This collaborative effort was crucial for ensuring the sign's foundation and structural elements were integrated into the overall construction plan, and that all work was conducted safely and efficiently amidst the ongoing development.

Taming the Desert Sun and Heat

The Coachella Valley's extreme climate presented a formidable obstacle. To combat the intense summer heat that can damage sensitive electronic components, Ad Art engineered an economical yet effective ventilation system within the sign's structure. This system ensures a constant airflow, protecting the LED screens and power supplies from overheating.

Furthermore, to counteract the washout effect of the bright desert sunshine on black and dark colors, Ad Art utilized coated high-contrast LED masks. The specialized LED screens are designed to deliver vibrant, saturated colors even in direct sunlight, ensuring the casino's messaging is always clear and eye-catching. The use of durable, UV-resistant components further guarantees its longevity in the harsh desert environment.

Meeting Deadlines and Budgets Through Efficiency

While specific budgetary details remain confidential, projects of this scale and complexity often operate under tight financial and time constraints. Ad Art's extensive experience in large-scale sign fabrication and project management allowed them to streamline their processes, working diligently to meet the casino's deadlines and deliver a cost-effective solution without compromising on quality or visual impact.

Advanced Technology for a Modern Display

The sophisticated capabilities of the new sign demanded a robust and flexible content management system (CMS). The casino's existing system was too limited for the intended dynamic content. Ad Art integrated Onsign.tv, a powerful CMS platform that allows for seamless control of all of the Pylon LED screens and content, including real-time promotions and unified messaging of the casino's properties.

To ensure flawless data transmission from the control room to the distant pylon sign, Ad Art implemented a solution involving multiple runs of fiber optic cable. This was a critical step to guarantee the high-bandwidth signal required for the high-resolution LED screens and intricate logo animations, a challenge they have successfully tackled in other large-scale projects.

CONCLUSION:

The successful completion of the Spotlight 29 Casino pylon sign stands as a testament to Ad Art Electronics' ability to innovate and execute, turning a complex vision into a dazzling reality.

Multiple fiber optic runs feed LED screens their pixel data from control equipment a half-mile away

Ad Art used 3D design software to create construction documents and shop drawings

Please visit our website for more information: electronics.adart.com

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