Case Study - Spotlight 29 Casino Massive Pylon

Ad Art Marketing Team -

LED Freeway Pylon Sign, Spotlight 29 Casino

Location

46-200 Harrison Place, Coachella, CA 92236

Completion Date

September 02, 2022

Electronic Display Technology

FS10 10mm Outdoor Surface Mount (SMD) LED Displays (including custom circular screens)

Electronic Display Features & Statistics

  • Massive dual faced LED rectangular screens (32 feet wide x 48 feet tall)
  • Massive dual faced LED circle screens (26 feet radius)
  • Roughly 3.6 million pixels total
  • 60 frames per second refresh rate
  • Custom integration of state-of-the-art content management system

Coachella, CA – In a testament to their ingenuity and unwavering commitment, Ad Art Electronics completed a monumental pylon sign for the Spotlight 29 Casino. The project, which involved the installation of massive, five-section LED screens, was fraught with a unique set of challenges that the Ad Art team met with resilience and innovative problem-solving.

THE CHALLENGE:

The sheer scale of the display was the first hurdle. Comprising five distinct sign sections for the rectangular LED screens alone, the height of a five storey building, the project demanded meticulous design, planning, and execution. Adding to the complexity, the project site was an active construction zone, with the pylon structure itself yet to be built. The extreme desert heat posed a significant environmental challenge. A significant technical hurdle was the need for a new Content Management System (CMS). The casino's existing CMS was too limited for the dynamic and sophisticated content intended for the new LED screens. Perhaps the most visually striking element of the project is the circular LED screens on top of the pylon, a first for Ad Art Electronics, which would require innovative design and construction.

THE SOLUTION:

First, Ad Art's engineering and design teams developed comprehensive construction documents to ensure a seamless and structurally sound installation, setting the stage for the complex work ahead. This required an exceptional level of coordination between Ad Art's design staff, the design-builder, the Twenty-Nine Palms Band of Mission Indians' government, and the resort's facilities staff. This collaborative approach ensured that the sign's foundation and the pylon structure were perfectly synchronized with the sign's intricate digital electronics requirements. The project also demanded a deft touch in client relations. With a discerning customer, Ad Art Electronics fostered a relationship built on calm, reasonable, and solution-oriented discussions. This collaborative spirit was crucial in navigating the project's complexities and ensuring the final product exceeded the client's expectations.

To guarantee the longevity and optimal performance of the LED screens, Ad Art Electronics engineered an economical and efficient cooling system. Paired with the use of highly durable LED components, this innovative solution safeguards the sign against the harsh climate, ensuring vibrant and reliable operation for years to come. To meet the customers content management needs, Ad Art Electronics sourced and integrated a new, state-of-the-art CMS, empowering Spotlight 29 Casino with the flexibility and capability to manage their new landmark sign effectively.

The unique, circle shaped LED screen feature required a custom-designed cabinet from the factory, pushing the boundaries of traditional sign manufacturing. The successful integration of this circular screen stands as a hallmark of Ad Art's innovative spirit and their ability to bring a client's unique vision to life.

Navigating a tight budget and an aggressive deadline required the Ad Art team to work harder and faster. Through streamlined processes and a dedicated workforce, they were able to deliver the project on time and within budget.

Through a combination of technical expertise, strategic collaboration, and a relentless drive to innovate, Ad Art Electronics successfully transformed a challenging project into a beacon of success for their client. The new pylon sign at Spotlight 29 Casino is not just a landmark, but a shining example of Ad Art Electronics' ability to overcome any obstacle and deliver extraordinary results.

Ad Art crew assemble, install, and test circular LED screen for Spotlight 29 Casino

Please visit our website for more information: electronics.adart.com

Download This Case Study: Spotlight 29 Main LED Pylon