Case-Study Spotlight 29 Casino Roof LED Displays
LED Ring & Logo Signs, Spotlight 29 Casino
Location
46-200 Harrison Place, Coachella, CA 92236
Completion Date
February 10, 2023
Electronic Display Technology
FS10 10mm Outdoor Surface Mount (SMD) LED Displays, (SMD) LED Pixel/Puck Channel Logos
Electronic Display Features & Statistics
- Massive 360 degree, 50 foot diameter LED ring display (4992 x 216 Pixels)
- Massive 22 foot diameter LED puck filled logo display
- Each LED pixel/puck is programmable up to 16 million colors to allow for color effects and animations
- 60 frames per second refresh rate for smooth playback
- IP65 ingress protection rating for durability in harsh desert environment
- Custom app and template integration with new content management system (CMS)
Coachella, CA – Visitors to the Spotlight 29 Casino are now greeted by a stunning and dynamic visual experience, thanks to a series of outdoor LED ring and logo displays expertly designed, fabricated, and installed by Ad Art Electronics. The project, situated above the main entrance roof, presented a unique set of challenges that the Ad Art team adeptly overcame, showcasing their expertise in innovative sign technology and engineering.
THE CHALLENGE:
The ambitious project required the integration of a fully programmable LED puck filled logo sign with a unique, seamless 360-degree LED ring screen, a complex design that demanded meticulous engineering and coordination for a precise fit. Ad Art had never attempted a ring display before this. A significant hurdle was the necessity for the new displays to conform to the existing building’s structural, electrical and data limitations. The desert location of Spotlight 29 Casino also meant that the displays would be subjected to extreme heat.
The sheer width of the 360-degree LED ring display presented a unique content creation challenge. The extreme resolution required a specialized approach to developing and managing visual content. To manage the sophisticated new displays, Spotlight 29 Casino needed a more powerful and flexible content management system (CMS).
THE SOLUTION:
To bring this vision to life, Ad Art Electronics sourced custom-beveled LED cabinets from their factory to form the 360-degree LED ring display, ensuring a flawless and cohesive final appearance. The fully programmable LED puck logo faces represented a feat of custom design and fabrication. These intricate elements required a completely bespoke approach to their design, assembly, and configuration to allow for dynamic, eye-catching animations and branding opportunities.
Through sharp field engineering, Ad Art's team successfully integrated the high-impact LED features within the casino's pre-existing infrastructure, avoiding costly and time-consuming structural and electrical modifications. Ad Art addressed the hot environmental challenge by engineering an economical yet effective cooling system and utilizing highly durable LED components designed to withstand the harsh desert climate, ensuring the longevity and optimal performance of the installation.
Ad Art Electronics provided a comprehensive content solution by creating custom templates and configuring the LED screen for seamless playback. Furthermore, they offered their expert Content Creation Services to ensure the casino could fully leverage the display's capabilities with engaging and visually stunning graphics. Ad Art Electronics implemented a new, state-of-the-art CMS, replacing the casino's limited existing system and empowering them with intuitive control over their new digital assets.
Through their innovative solutions and end-to-end project management, Ad Art Electronics has not only enhanced the architectural beauty of Spotlight 29 Casino but has also provided a powerful new platform for communication and guest engagement. This project stands as a testament to their ability to conquer complex challenges and deliver spectacular results in the world of custom signage.
Spotlight 29 Casino roof LED puck filled logo sign and 360 degree LED ring display
Please visit our website for more information: electronics.adart.com
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