Case-Study Grocery Outlet Bargain Market

Regional Grocery Outlet Bargain Market Stores

Location

Various locations in California, Washington, Pennsylvania, and Idaho

Completion Dates

January 2023 - March 2025

Electronic Display Technology

10mm Outdoor Surface Mount (SMD) LED Displays

Electronic Display Features & Statistics

• Double faced LED screens
• Content management system (CMS) set up for local advertising and promotions
• 60 frames per second refresh rate
• Automatic hardware screen dimming via light sensor

Ad Art Electronics Illuminates Grocery Outlet with Seamless LED Sign Upgrades

Ad Art Electronics, a veteran in the sign industry, recently tackled several projects for Grocery Outlet Bargain Market, upgrading pylon and monument signs across five locations with state-of-the-art integrated LED screens. The project presented a quartet of challenges: navigating existing power and data infrastructure, ensuring all-weather durability, maintaining strict brand consistency, and adhering to a tight budget.

THE CHALLENGE:

One of the primary obstacles was integrating the new LED displays with the existing, and sometimes limited, power and data capabilities at each site. Furthermore, the new signs had to be resilient enough to withstand a wide array of weather conditions, from scorching summer heat to freezing winter storms. Perhaps the most significant challenge was the project's stringent budget. Ad Art would need to leverage its extensive industry relationships and manufacturing expertise to source cost-effective yet high-quality components.

THE SOLUTION:

Ad Art's engineering team conducted thorough site analyses to devise custom solutions that maximized the existing infrastructure. This involved innovative data and Internet connectivity strategies and the selection of energy-efficient LED modules that wouldn't overload the existing circuits. Ad Art utilized robust, weatherproof enclosures and components specifically designed for outdoor use. These durable materials ensure the longevity and uninterrupted operation of the LED screens, protecting the client's investment from the elements.

Grocery Outlet's brand identity is a key component of its market presence. Ad Art's design team worked in close collaboration with the client to ensure the new digital elements seamlessly blended with the established look and feel of their existing signage. This included precise color matching of custom sign faces to Grocery Outlet's brand palette and fabricating enclosures for new digital screens that would fit existing sign structures. By value-engineering the design and streamlining the installation process, Ad Art was able to deliver a cutting-edge digital signage solution across all five locations without compromising on quality or exceeding the client's financial constraints.

Through meticulous planning, innovative problem-solving, and a commitment to client satisfaction, Ad Art Electronics successfully transformed Grocery Outlet's exterior signage, enhancing visibility and providing a dynamic platform for promotion and community engagement.

(Left to Right) Moses Lake, Washington, Auburn, California, and Idaho Falls, Idaho Stores

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