LED Logos & Letters Rebranding Project, Sahara Resort, Las Vegas
2535 S Las Vegas Blvd, Las Vegas, NV 89109
October 31, 2019
(SMD) LED Pixel/Puck Channel Letters & Logos
When the SLS Resort was renamed Sahara Las Vegas on August 29, 2019, a huge rebranding renovation was undertaken by Meruelo Group. The scope of work defined a new exterior logo and letter signage package that included several exterior letter and logo sets. The customer outlined several requirements that made the project particularly challenging:
To address the scope of work and time constraints, Ad Art worked with (3) partner fabricators and added skilled installers so that all involved could work simultaneously. Ad Art staff worked hand in hand with Sahara staff, sub-contractors, consultants, and engineers so as to meet the installation schedule on time. Ad Art chose a variety of programmable, SMD LED pixel “pucks” from their product line to fill the various letters and logos, based on the letters size and viewing distance. To ensure the new LED pucks matched the new brand color scheme, custom mold coloring was added from the factory. The LED pucks, along with the computer based control system specified, allowed the letters to be programmed as several LED “screens” that could display content like any other LED screen. Ad Art provided content management software, custom HTML5 “apps”, custom content templates, and CMS training to Sahara staff to prepare them to use their CMS - not only to manage content on their new LED logos/letters, but on their entire existing digital sign network as well! A special effort was made to create custom software to control daytime and nighttime brightness based on real-time solstice and equinox calculations. Thanks to Ad Art’s expert crane operation and rigging crews, installation took place safely and efficiently. The outcome of these new dynamic LED letters and logos is that they not only identify the property’s brand, but they do so in a way that entertains and catches the eye, which has become a popular Las Vegas tradition.
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Download This Case Study: Sahara LED Letters and Logos Rebrand
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